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On Tuesday, April 21, 2015 Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) […]

Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that you send has to be specific in terms of what you want each reader to get out of it. Without a clear understanding of what the purpose is for a mailing, you will not […]

How do you connect your customers, evangelists, friends, and partners to your brand, message, products, and services? While email marketing is a great place to start, no online campaign is complete without a social media component. However, social media marketing can be difficult to understand. In asking customers about their social media marketing challenges, we […]