How do you connect your customers, evangelists, friends, and partners to your brand, message, products, and services? While email marketing is a great place to start, no online campaign is complete without a social media component. However, social media marketing can be difficult to understand. In asking customers about their social media marketing challenges, we [...]

Email marketing when used correctly, can be one of the most effective marketing techniques around. To get results, each emailing that you send has to be specific in terms of what you want each reader to get out of it. Without a clear understanding of what the purpose is for a mailing, you will not [...]